Top tips to help you stand out from the real estate competition.  

Today, there are more and more real estate agents and individuals flipping houses, getting into the market, and driving up the competition. Because of this, you need to find a way that gives you an edge over your competition. Sure, you can just try to shout louder and hope to be heard above the noise, but there are better strategies you can implement to stand out. Take a look at these three tips to get started!

Be active in your local community.

A great way to generate local business is to get active in the community. If you want to be seen as an expert in the area, be a part of the local community. A great way to do this is to be active on social media. Follow local groups, bodies, and organizations so that your brand starts to become a familiar name in the area.

Have consistent branding.

One of the best pieces of advice when it comes to branding is to keep it consistent across the board. Choose a font, color scheme, and logo and stick to it. If your business cards look different than your website, which also looks different than your social media accounts, consumers are going to get confused and wonder if you’re a legitimate agent.

Go the extra mile.

An agent who goes above and beyond is more likely to get referrals than one who does the bare minimum to scrape by. Take the time to get to know your clients, their needs, and only show them homes that suit their specifications. Follow up often (but not too often) and check in with people after the sale to see how they’re settling in. Thoughtful gestures can go a long way in a stellar referral review.

These tips can help you stand out as a real estate agent. At Dean Rathbun, we know how to make testimonials work for you. Learn more about how we can help your growing agency.