Client testimonials and their power in marketing.
People can often be skeptical when choosing a realtor. If they hear even one not-so-great story about your services, it could send them running to your competitor. If you want to become a real estate agent people trust, gaining the trust of clients, showcasing your success, and displaying testimonials are essential.
How Testimonials Help
One of the best things you can do for your business is to gather testimonials. The effectiveness of testimonials is rooted in the concept of ‘social proof,’ which states that people are more likely to do something if others who they respect and know are informed and are already doing it. Testimonials provide a window through which clients can visualize what it’s like to do business with you. They can even highlight your strengths and expertise. In the crowded and competitive real estate market, this can set you apart from the rest of the field.
For a testimonial to be effective, it has to be authentic. People can spot a fake testimonial and may be put off your business for good. A good testimonial is one that:
- Reflects your strengths and expertise
- Refers to how you address the client’s specific needs
- Compares you to the competition favorably
- Sounds sincere and credible
Whenever you have a positive experience with a client, it’s wise to ask for a testimonial. Staying engaged and maintaining a good relationship with your clients even after a sale has been completed will make it easier to request reviews. You can also adopt a system that allows you to ask for testimonials without having to chase clients. A great way to do this is to include links, auto-responders, call-to-action features, and similar tools where clients can easily leave feedback.
Testimonials can help land you the trust of clients and prospects. At Dean Rathbun, we know how to make testimonials work for you. Learn more about how we can help your growing agency.