Category: Agents

Tell-Tale Signs Your Buyer is Ready to Make an Offer

Signs that your buyer loves a home.

As a real estate agent, it is your job to sell and find homes for clients. While you know these two processes very well, sometimes, hard-to-read clients can throw you off and it can be difficult to know their emotions when showing them properties. Perhaps they are trying to be analytic about the house and look at it emotionless as many experts advise. A good real estate agent will read these few signs that show the client is ready to make an offer.

They develop an emotional connection. Often, buyers will “just know” or “get a feeling” about the home they want to buy. An emotional connection can be spurred on by something nostalgic, like a swing in the backyard that looks just like the one the buyer had as a child, for example. This emotional connection is the easiest tell by far for most real estate agents.

They don’t want to leave. If your buyer struggles to leave the property, it could be a sign that they already feel at home, which is a great sign. If this happens, it’s wise to strike up a conversation about what they like about the property and then move the conversation along to making an offer.

They compare one house to all the others. Does your buyer keep referring back to a property they viewed recently? Do they compare all the new open houses to this one property? If they are talking about it, it’s likely they are thinking about the property and how much they liked it. Mention this to the buyer, as they often don’t register that they are making so many comparisons. Once they do, they may realize that the original home is for them.

As a real estate agent, you help buyers find their dream homes. The team at Dean Rathbun can help agents grow their reach and book of business. Whether you need an expert network or resources to expand your agency, we’re here to help. Visit our team to learn more.

How to Better Communicate with Millennial Buyers

Tips to win over millennial buyers.

As a real estate agent, you may have seen a shift in your client base over the past few years. Today, you may be working mainly with millennials (people aged 18 to 34). Millennials are gaining momentum in the real estate industry as they continue to be one of the biggest groups of homebuyers in America. You may have noticed that millennials have different wants and needs when it comes to homes. They also have different expectations of how and when to communicate. To help you better connect with this home buying group, take a look at these tips.

  • Reach them at the right place.

Millennials were born with technology at their fingertips. As a result, they aren’t going to be browsing the daily paper for homes. Take your marketing efforts to social media to reach the majority of millennials eager to find their dream property. Social media networks, particularly Facebook, allow you to build relationships with millennial prospects.

  • Know that text replaces talk.

Most millennials have demanding jobs that require a great deal of their time. Acknowledge that they may not always be able to pick up the phone, even after hours. However, most millennials always have their phone with them, so it is worthwhile texting or emailing them to keep them in the loop. Talk with your clients individually to discuss their preferred method of communication.

  • Get mobile-friendly.

Everything for the millennial age group is instant. Mobile users continue to rise each year, far outweighing the number of desktop users accessing the internet. This means that your website and social media platforms need to be mobile-friendly. Make sure you capture their traffic by making your website compatible with all devices.

These tips can improve your communication with millennials. At Dean Rathbun, we know how to make testimonials work for you. Learn more about how we can help your growing agency.

The Beginner’s Guide to Marketing Terms

Words and phrases to help real estate agents be better at marketing.

We are living in a digital world. Businesses and real estate agents need to develop a sturdy and professional online presence if they want to be seen by clients. Even if you think you know how and what to market, bear in mind that the industry is always changing. To help you become a better marketer as a real estate agent, check out these terms you should know.

  • Analytics

Analytics include collecting, interpreting, and analyzing data based on website visits, internet ad clicks, and social media interactions. Understanding your analytics helps you better understand what marketing method is working.

  • Branding

This is when you create a distinctive name, image, or impression that your target audience will understand to be your business.

  • Closed-Loop Marketing

Closed-loop marketing is when you use information from sales to study how marketing efforts impact the bottom line of your agency. It helps you to identify which lead sources are effective so that you can adjust your marketing accordingly.

  • Customer Relationship Management (CRM)

As a real estate agent, knowing details about your clients is critical. CRM programs track interactions with existing and potential customers, as well as compile contact information, scheduled events, and notes.

  • Inbound Marketing

This is a strategy of using marketing to attract visitors and potential customers toward your content instead of relying on paid advertising to gain views.

  • Target Audience/Market

A real estate agent should know exactly who is their target audience. Understanding your target market enables you to create more effective marketing content.

  • Word-of-Mouth

Word-of-mouth marketing is a promotion that spreads through recommendations from current or previous clients. Reviews and referrals are great word-of-mouth promotions.

When it comes to marketing, agents need to stay on top of the latest trends and strategies. The team at Dean Rathbun can help agents grow their reach and book of business. Whether you need an expert network or resources to expand your agency, we’re here to help. Visit our team to learn more.

Reasons Real Estate Agents Should Prospect During the Holidays

Get to work during the holidays for a successful new year!

As the end of the year approaches, many businesses and real estate agents are winding down for a little R and R. While many take it easy and cut back on their workload, doing so could mean you miss out on some great opportunities. Take a look at these reasons why real estate agents should prospect during the holidays!

1) Low competition but high motivation.

You can count on the fact that many real estate agents will be taking an extended break. While this may sound ideal, getting to work means that you are up against less competition. During the holidays, sellers and buyers are highly motivated. If you meet with buyers willing to talk, tell them why they should take advantage of selling their property now, rather than over spring.

2) For a steady New Year.

If you’ve taken the holidays off, come January you could be a little rusty and without many prospects. Putting the work in now means that you can start off the New Year full of appointments. While other agents are emerging from holiday hibernation, you could be looking at a full book of business.

3) Shows dedication.

When it’s deep in the season of the holidays and you are reaching out to clients, they will see that you are dedicated and hardworking. In turn, this could result in a stellar review and referral that makes you shine as an agent.

At Dean Rathbun, we know how to make the holidays work for you. Learn more about how we can help your growing agency.

Tips and Tricks For Promoting an Open House Online

Steps to improve your online advertising efforts of open houses.

As a real estate agent, you know that attracting interest and foot traffic for an open house can make or break a sale. A successful sales transaction is dependent on whether you’re able to drum up enough interest to warrant an offer (or two). Sure, you can go old school and put out the front yard sign and hand out flyers, but you may benefit from advertising the open house online. Take a look at these useful tips to promote your open house event online.

Get Emailing

Although personalized invitations are better, if you’re pinched for time, sending emails is your best course of action. You want to set an attractive subject line so that users click on the email rather than sending it straight to their trash. Make it seem like an important event, list the necessary details, and include photos of the house!

Turn to Social Media

More often than not, boring posts will be scrolled right past on Facebook, Twitter, and Instagram. You want to make your post is appealing enough for users to stop and read the information. A great way to do this is to post a photo collage of the home and add relevant tags. Once your post is set, put it on your social media accounts and on pages available in the community.

Make a Video Montage

Imagery is key, as people are more likely to look at photos than read text. Use this to your advantage by making a video montage of the property, including stunning features and views that will catch someone’s eye. You can then turn this into an invitation! Make it fun and interesting, since you’re not only enticing people to visit the open house, but you’re promoting yourself as an agent.

As a real estate agent, you help buyers find their dream homes. The team at Dean Rathbun can help agents grow their reach and book of business. Whether you need an expert network or resources to expand your agency, we’re here to help. Visit our team to learn more.