Tips to win over millennial buyers.
As a real estate agent, you may have seen a shift in your client base over the past few years. Today, you may be working mainly with millennials (people aged 18 to 34). Millennials are gaining momentum in the real estate industry as they continue to be one of the biggest groups of homebuyers in America. You may have noticed that millennials have different wants and needs when it comes to homes. They also have different expectations of how and when to communicate. To help you better connect with this home buying group, take a look at these tips.
- Reach them at the right place.
Millennials were born with technology at their fingertips. As a result, they aren’t going to be browsing the daily paper for homes. Take your marketing efforts to social media to reach the majority of millennials eager to find their dream property. Social media networks, particularly Facebook, allow you to build relationships with millennial prospects.
- Know that text replaces talk.
Most millennials have demanding jobs that require a great deal of their time. Acknowledge that they may not always be able to pick up the phone, even after hours. However, most millennials always have their phone with them, so it is worthwhile texting or emailing them to keep them in the loop. Talk with your clients individually to discuss their preferred method of communication.
- Get mobile-friendly.
Everything for the millennial age group is instant. Mobile users continue to rise each year, far outweighing the number of desktop users accessing the internet. This means that your website and social media platforms need to be mobile-friendly. Make sure you capture their traffic by making your website compatible with all devices.
These tips can improve your communication with millennials. At Dean Rathbun, we know how to make testimonials work for you. Learn more about how we can help your growing agency.