How to Break the Myth That All Real Estate Agents Are the Same

Tips on how you can stand out from the real estate crowd.

As a real estate agent in California, you may know by now that the industry is full of hot competition. You want yourself as an agent and the services you offer to stand out from the crowd – but so does everyone else. It’s not just real estate agents that suffer with this. Buyers and sellers can often think that it doesn’t matter which agent they choose – they’re all the same. To help you truly shine in this industry and prove you’re different, take a look at these tips.

Think outside the box

When a real estate agent thinks of promotional material, the first thought is often to plaster their headshot on signs, business cards, and benches. However, this can be seen as an outdated method that doesn’t capture that much attention these days. Professionals should take the time to demonstrate a true respect for buyers and sellers. Like most marketing material these days, it should be clean and concise.

Highlight your services

Do you do anything different than most real estate agents and agencies? If so, let your followers and fans know! If you have particularly good reviews and referrals, make sure to share them on your site and social media. People like to know what they’re getting out of a service, especially if it is from someone you have previously worked with.

Leverage referrals

Similar to above, make sure you use referrals to your advantage. A review from a previous client gives more depth to your agency as people see you as a person rather than just another service provider. Make sure to ask for referrals from your clients so that you have a nice accumulation of reviews.

As a real estate agent, you help buyers find their dream homes. The team at Dean Rathbun can help agents grow their reach and book of business. Whether you need an expert network or resources to expand your agency, we’re here to help. Visit our team to learn more.