Real Estate Marketing Tools Agents Need in 2019

Don’t leave these essential factors out of your toolkit.

Real estate marketing strategies have changed dramatically over the past several decades. The digital age has opened new doors for marketing to potential clients and most, if not all, real estate agencies have some form of online presence. If you have the right tools and resources, you’ll reach a larger audience and expand your book of business. Whether you’re tech-savvy or still getting the hang of Facebook, take a look at these marketing essentials your agency will need in 2019.

A website that stands out. Your agency and service is unique – so why settle for a templated website? Undoubtedly, your website should look good, be easy to navigate, and have information readily available. Stunning photos should be of high quality to grab the guest’s attention. A fully functioning website is one tool that you do not want to overlook this year!

3D virtual tours. When it comes to online marketing, content is king. A close second, though, is visuals – specifically, video. Still-frame photos are still incredibly important to any real estate agency, but many buyers are enjoying 3D video virtual tours that allow them to get the feel of a property without leaving their own home. Videos are intriguing to buyers and do a good job of grabbing their attention.

Marketing campaigns. Real estate marketers can benefit significantly from running campaigns that have a large reach. Text message marketing, in particular, is often neglected but can be hugely beneficial. With new texting services, you can send market and listing updates with ease and quickly communicate with your clients.

These tips can help you grow your agency throughout the New Year. At Dean Rathbun, we know how to make these resources work for you. Learn more about how we can help your growing agency.